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Summertime fun marketoon take II: Online advertising is evolving. Are you?

Summertime fun marketoon take II: Online advertising is evolving. Are you?

Two weeks ago LifeStreet launched a series of marketing cartoons or “marketoons” to highlight some of the challenges and absurdities of our industry — while also having some summertime fun. Below you can check out the second marketoon in our…

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NEWS ROUNDUP: 50% of display ads go unseen, solving mobile monetization challenges and tips for advertisers

NEWS ROUNDUP: 50% of display ads go unseen, solving mobile monetization challenges and tips for advertisers

Summer is here, and the temperature is not the only thing on the rise. The number of mobile apps is rising precipitously, too, with Google Play and the Apple App Store each projected to host 1 million apps this year….

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Summertime fun: let the marketoons begin!

Summertime fun: let the marketoons begin!

Summer is here, so let’s lighten things up. In partnership with Tom Fishburne at Marketoon Studios, LifeStreet created a series of marketing cartoons, or “marketoons,” to highlight some of the challenges, opportunities and absurdities associated with mobile and social advertising…

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LifeStreet CEO discusses trends in social and mobile advertising

LifeStreet CEO discusses trends in social and mobile advertising

LifeStreet CEO Mitchell Weisman participated in a lively panel discussion on “trends in social and mobile advertising” this morning at the Inside Social Apps Conference. Along with moderator Justin Smith and panelists from other leading online advertising firms, Weisman addressed…

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News Roundup: LifeStreet CEO speaks at AppNation, Mary Meeker releases trends report, and Google announces big numbers

News Roundup: LifeStreet CEO speaks at AppNation, Mary Meeker releases trends report, and Google announces big numbers

This month we saw ever-more proof that online advertising and smartphone adoption are increasing at hyper-speed.  LifeStreet’s own man of steel, Mitchell Weisman, spoke at the AppNation Summit about how online advertising is transforming into a liquid marketplace. Then we…

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News Roundup:  Facebook Desktop Gaming, Phone Resolution and Monetization, and More

News Roundup: Facebook Desktop Gaming, Phone Resolution and Monetization, and More

Q1 results are in, and one word continues to describe the app economy: strength. This month we learned that Facebook desktop gaming is a $3 billion business; investments in mobile and online games rose 35 percent; paid marketing and reviews…

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NEWS ROUNDUP: BILLIONS OF INSTALLS AND MILLLIONS OF DEVICES MEAN INFINITE MARKETING OPPORTUNITIES

NEWS ROUNDUP: BILLIONS OF INSTALLS AND MILLLIONS OF DEVICES MEAN INFINITE MARKETING OPPORTUNITIES

It’s officially spring, and even the world of apps is warming up. Fresh data boasts big numbers, which is good news for businesses taking advantage of the mobile economy. And we mean big numbers – apps revenue is expected to…

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News Roundup: mobile gaming stats, increased focus on social and mobile media by US marketers, and more

News Roundup: mobile gaming stats, increased focus on social and mobile media by US marketers, and more

The 63% of Americans who celebrate Valentine’s Day[1] weren’t the only ones feeling loved this February. Impressive growth in the mobile gaming industry and increased focus on mobile and social media by US marketing professionals left app developers feeling the…

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JANUARY NEWS ROUNDUP: THE NEW YEAR STARTS STRONG FOR BOTH THE FACEBOOK AND MOBILE APP ECOSYSTEMS

JANUARY NEWS ROUNDUP: THE NEW YEAR STARTS STRONG FOR BOTH THE FACEBOOK AND MOBILE APP ECOSYSTEMS

2012 ended on a great note for the Facebook and mobile app ecosystems, and 2013 is off to an even stronger start. From the Facebook app community we saw an increased focus on monetization, the launch of new games, the…

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It’s Looking Like a Sweet and ‘Appy New Year!

It’s Looking Like a Sweet and ‘Appy New Year!

Mobile App Usage Surged Over Holidays; Facebook.com App Usage Jumped, Too, Despite Fewer Users. It’s official – app developers rival five year olds as Santa’s biggest fans. As Saint Nick delivered a whopping 50 million iOS and Android devices during…

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