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LifeStreet CEO discusses trends in social and mobile advertising

LifeStreet CEO discusses trends in social and mobile advertising

LifeStreet CEO Mitchell Weisman participated in a lively panel discussion on “trends in social and mobile advertising” this morning at the Inside Social Apps Conference. Along with moderator Justin Smith and panelists from other leading online advertising firms, Weisman addressed…

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News Roundup:  Facebook Desktop Gaming, Phone Resolution and Monetization, and More

News Roundup: Facebook Desktop Gaming, Phone Resolution and Monetization, and More

Q1 results are in, and one word continues to describe the app economy: strength. This month we learned that Facebook desktop gaming is a $3 billion business; investments in mobile and online games rose 35 percent; paid marketing and reviews…

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NEWS ROUNDUP: BILLIONS OF INSTALLS AND MILLLIONS OF DEVICES MEAN INFINITE MARKETING OPPORTUNITIES

NEWS ROUNDUP: BILLIONS OF INSTALLS AND MILLLIONS OF DEVICES MEAN INFINITE MARKETING OPPORTUNITIES

It’s officially spring, and even the world of apps is warming up. Fresh data boasts big numbers, which is good news for businesses taking advantage of the mobile economy. And we mean big numbers – apps revenue is expected to…

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News Roundup: mobile gaming stats, increased focus on social and mobile media by US marketers, and more

News Roundup: mobile gaming stats, increased focus on social and mobile media by US marketers, and more

The 63% of Americans who celebrate Valentine’s Day[1] weren’t the only ones feeling loved this February. Impressive growth in the mobile gaming industry and increased focus on mobile and social media by US marketing professionals left app developers feeling the…

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JANUARY NEWS ROUNDUP: THE NEW YEAR STARTS STRONG FOR BOTH THE FACEBOOK AND MOBILE APP ECOSYSTEMS

JANUARY NEWS ROUNDUP: THE NEW YEAR STARTS STRONG FOR BOTH THE FACEBOOK AND MOBILE APP ECOSYSTEMS

2012 ended on a great note for the Facebook and mobile app ecosystems, and 2013 is off to an even stronger start. From the Facebook app community we saw an increased focus on monetization, the launch of new games, the…

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LifeStreet 2012 Facebook App Ecosystem Year in Review

LifeStreet 2012 Facebook App Ecosystem Year in Review

Facebook is announcing their Q4 2012 earnings on Wednesday, which seems like a perfect opportunity to reflect on the major trends and developments that impacted the Facebook app ecosystem in the last year.  Taking a cue from their 2012 Year…

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It’s Looking Like a Sweet and ‘Appy New Year!

It’s Looking Like a Sweet and ‘Appy New Year!

Mobile App Usage Surged Over Holidays; Facebook.com App Usage Jumped, Too, Despite Fewer Users. It’s official – app developers rival five year olds as Santa’s biggest fans. As Saint Nick delivered a whopping 50 million iOS and Android devices during…

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News Roundup: The rise of Freemium apps, why it pays to try multiple monetization strategies and more.

News Roundup: The rise of Freemium apps, why it pays to try multiple monetization strategies and more.

The past few weeks have been full of more interesting news involving the app ecosystem. From the continued rise of freemium apps to a discussion with LifeStreet’s CEO on monetization strategies, we’ve rounded up the highlights below: Free apps make…

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How LifeStreet Media Helps App Developers Win

How LifeStreet Media Helps App Developers Win

LifeStreet Media has a very clear mission: to help social and mobile app developers win. We help them win in customer acquisition — with more than 225 million apps downloaded so far.  And we help them win in monetization —…

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Panel Discussion: Can Advertisers Make Money Through Facebook Games?

Panel Discussion: Can Advertisers Make Money Through Facebook Games?

Today at the AllFacebook Marketing Conference in San Francisco, LifeStreet Media founder and CEO Mitchell Weisman participated in a lively panel discussion about the role of advertising in Facebook games. Online games are no longer niche diversions. According to King.com…

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