News Roundup: LifeStreet CEO speaks at AppNation, Mary Meeker releases trends report, and Google announces big numbers
This month we saw ever-more proof that online advertising and smartphone adoption are increasing at hyper-speed. LifeStreet’s own man of steel, Mitchell Weisman, spoke at the AppNation Summit about how online advertising is transforming into a liquid marketplace. Then we read the latest Mary Meeker report uncovering plenty of growth opportunities for advertisers, publishers, and the whole mobile ecosystem as the gap between mobile media consumption and ad spend narrows. Finally, Google’s I/O conference highlighted even more super strength in the mobile marketplace as users activated increasingly more Android devices and installed record numbers of apps.
- At the AppNation Cross-Platform Summit, held in conjunction with Internet Week New York, CEO Mitchell Weisman discussed in an entertaining and informative presentation how online advertising is evolving into a liquid marketplace – and why that’s a good thing for the industry. Weisman compared recent shifts in the world of online advertising to previous shifts that led to the transformation and explosive growth of online travel bookings. Today, travel booking is a liquid marketplace, with ninety million Americans accounting for 76% of leisure travel booking travel online (usatravel.org, 2011). According to Weisman, online advertising is experiencing a similar revolution thanks to the growth of exchanges and introduction of powerful technologies such as Real-Time Bidding and behavioral advertising. The increase in market liquidity will expand our already growing digital advertising marketplace.
- Mary Meeker from venture firm KPCB released her much-anticipated 2013 Internet Trends Report with robust numbers for mobile. A dramatic rise in smartphone adoption over just a few months – 1 billion to 1.5 billion activations – has paved the way for a rise in mobile media consumption. With 12% of media time now spent on mobile (and growing), advertising opportunities are mounting. According to the report, closing the gap between mobile time spent and ad spend could mean $20 Billion in advertising opportunity. Today, mobile contributes to 15% of all internet traffic. As mobile media consumption continues to grow, advertisers will increasingly follow the users, bringing their investments in mobile advertising up, up and away.
- At Google’s sixth annual I/O developers’ conference, the company announced significant growth in Android adoption. To be exact, Google declared that 28 billion Android apps had been installed and an impressive 900 million Android activations had been completed – up from 400 million last year. Will Google Android catch up to Apple iOS in terms of app installs? Apple’s Worldwide Developers Conference, WWDC, will be held June 10-14, and we can expect more updates then.
As these recent findings demonstrate, there’s no doubt about it: mobile advertising is growing faster than a speeding bullet.